In addition to ch.10

 American Apparel has been in demand because of their quality and fit. Their shirts,  jerseys, sweatshirts, t-shirts, pants, socks etc. have no logo, marks, insignias or anything on, but people could find that it's American Apparel product easily. Their products are high quality, fitted, modern, practical and sexy at the same time. Moreover the brand's motto Vertical Integration, "sweatshop free", gets people's attention. Their concept (or motto) grabs customers: For them, purchasing a product in American Apparel means quality and stylish shopping and at the same time supporting "sweatshop free conditions".