Monday, February 28, 2011

Developing a Global Vision

American Apparel's "Made in Downtown LA" slogan has made brand awareness of itself and it shows significant international diversity in retail sales. American Apparel has over 260stores worldwide in 19 countries. They exported sales of more than $200 million in 2008. Their major markets worldwide are London and Paris, and Asian market is also growing fast.
But, here is a question; is it really possible that their factories in Los Angeles can handle the supply for almost a thousand shops worldwide? don't they need mass textile production somewhere in Asia?
American Apparel's CEO, Dov Charney , kinda answered . He is eventually going to open a factory in China, but he's not going to change his ethical business mind; he's going to pay a US-dollar minimum wage to their workers in China. Well, for real?...

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