As an early adapter, I would like to introduce American Apparel as a role model company.
American Apparel is famous for a unique advertising and product branding.
Familiar images of employees and friends from around the world—not models—allow them to express the diversity.
American Apparel has a special product branding method. Most products are basics that are not easily influenced by trends. Also, they are flexible in product feedbacks because all facilities are located in downtown L.A.