Tuesday, March 15, 2011

In addition to ch.15

American apparel's retail is specialty store format that merchandises basic clothing for urban young adults. They Specialize in basic cotton knitwear such as T-shirts and underwear, but in recent years it has expanded to include leggings, leotards, tank tops, dresses, pants, denim, nail polish, bedding and accessories for men, women, children, babies and dogs. They also have vintage clothing line called CaliSelect. Their retail stores are mostly located in low-lent places but high traffic locations like Houston, Little Tokyo, New Orleans and college towns. The decor of their stores is inspired from 1970's and 1980's mood stressing various colors and designs. They suggest many styling ways by displays of show windows and photos of the models in the store. Their window displays are eye-catching.

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